Virtual Assistant Services
Sales and Lead Generation Virtual Assistant Services
Pipeline doesn't build itself. Every qualified lead that reaches your sales team started as a name on a list, a contact in a database, or a connection on LinkedIn — and turning those raw inputs into opportunities requires consistent, systematic effort that most founders and sales leaders simply don't have time to do well. A dedicated THC sales VA handles the top and middle of your funnel so your closers can close.
Our sales VAs are trained in CRM management, outbound outreach, and pipeline tracking. They work inside your existing systems — HubSpot, Salesforce, Pipedrive, or whatever you use — and follow your playbooks while maintaining the detail and consistency that drives conversion. Starting at $700 per month, it is the most cost-efficient way to add pipeline capacity without adding headcount.
What Your VA Handles
Scope of support.
Lead Research and List Building
Your VA starts with your ideal customer profile and builds targeted prospect lists from LinkedIn Sales Navigator, Apollo, ZoomInfo, and other intelligence tools. Every contact is verified, enriched with relevant context, and loaded into your CRM ready for outreach. Data hygiene is maintained throughout — no duplicates, no outdated contacts, no wasted effort on prospects who will never convert.
CRM Management and Data Entry
A CRM is only as valuable as the data inside it. Your VA keeps every deal stage current, logs all outreach activity, enriches contact records with new information, and maintains the reporting accuracy your sales team depends on to forecast accurately. Whether you run Salesforce, HubSpot, or Pipedrive, your VA becomes the operational backbone that keeps your revenue data trustworthy.
Cold Email and Outreach Campaigns
Your VA builds and manages outbound email sequences in Lemlist, Mailshake, or your preferred platform — writing subject lines, body copy, and follow-up cadences aligned to your messaging. A/B testing is run on subject lines and calls to action to continuously improve open and reply rates. Replies are monitored and routed to the right person without delay.
Cold Calling and Phone Outreach
Cold calling requires discipline, preparation, and precise execution. Your VA follows your scripts, documents objections and responses to refine future conversations, implements a structured voicemail strategy for unreached prospects, logs every call in your CRM, and hands warm prospects directly to your closers with full context on the conversation. No lead falls through a gap in the handoff.
Appointment Setting
Converting interest into booked meetings is where most pipelines stall. Your VA qualifies both inbound and outbound leads against your criteria, books discovery calls directly onto your calendar, manages confirmation reminders to reduce no-shows, and handles all rescheduling without involving you. Your calendar fills with qualified conversations — not inbound noise you have to sort through yourself.
Pipeline Tracking and Reporting
Visibility into your pipeline is essential for forecasting and for identifying where deals are stalling. Your VA produces weekly pipeline reports covering deal velocity, stage distribution, and stale deal alerts. Forecasting support is built into the reporting cycle so your sales leadership always has an accurate view of what is likely to close and what needs attention.
Follow-Up Sequences and Nurture Campaigns
Most deals close on the fifth to eighth touchpoint — but most salespeople stop following up after two. Your VA runs structured multi-touch sequences across email and LinkedIn, manages re-engagement campaigns for prospects who went cold, and ensures that no qualified lead is ever abandoned simply because the timing was not right on the first conversation.
Tools & Platforms
Your VA works in your stack.
Who This Is For
Built for businesses like yours.
Sales teams that need consistent pipeline activity but cannot justify the $60,000–$100,000 cost of a full-time SDR — or the 18-month average tenure risk that comes with one.
Consultants and agency owners where the founder is the salesperson, and every hour spent on prospecting is an hour not spent on delivery or client relationships.
Startups validating an outbound motion who need systematic testing of messaging and audience segments without committing to a full-time hire before product-market fit.
Real estate teams and commission-based professionals who need a steady pipeline of warm leads managed consistently between deals.
The Cost Comparison
What the alternatives actually cost.
| Role | Local Hire | Freelancer | THC |
|---|---|---|---|
| Sales Development Rep (SDR) | $50,000–$70,000/yr + benefits + tools | Variable, no CRM training, no accountability | $700–$1,300/mo, trained on your CRM, dedicated |
An in-house SDR costs $50,000–$70,000 per year in base salary, plus employer taxes, benefits, and tools — bringing the true annual cost to $70,000–$100,000. And SDRs have among the highest turnover rates in sales, with average tenure under 18 months. A dedicated THC sales VA costs $700–$1,300 per month, works inside your CRM, follows your playbook, and is managed by a Client Manager who ensures output quality every week.
Case Study
Real results from real clients.
Challenge
A four-agent real estate team was generating all leads through referrals and door-knocking with no digital pipeline.
Solution
THC deployed a dedicated VA to manage the entire outbound marketing and lead generation operation — social media, email campaigns, CRM management, and inbound lead follow-up.
Result
Within 90 days, 90% of the team's marketing was handled by their VA. Social media went from sporadic to daily. Email campaigns went from zero to weekly. Lead volume increased consistently.
Getting Started
Four steps to a dedicated VA.
Book a free 15-minute strategy call so we can understand your current pipeline, sales process, and the specific gaps in your lead generation.
We match you with a dedicated sales VA trained on your CRM and outreach tools — typically within 48 hours of your strategy call.
Your VA completes a structured onboarding week, learning your ICP, messaging playbooks, and CRM workflows under Client Manager supervision.
By week two, your VA is building lists, executing outreach, and reporting pipeline activity — creating consistent top-of-funnel momentum while you focus on closing.
FAQ
Common questions.
Can my VA make cold calls on my behalf?
Yes. Our sales VAs are trained in script adherence, objection handling documentation, and voicemail strategy. They log every call in your CRM and provide warm handoffs to your closers with full conversation context. If phone outreach is a priority for your business, we account for that during the VA matching process.
Can my VA help set up or clean up my CRM?
Absolutely. Many clients come to us with CRMs that have not been properly maintained — duplicate contacts, outdated deal stages, missing activity logs. Your VA can perform a full CRM audit and cleanup as part of onboarding, and then maintain that data quality on an ongoing basis. We work in Salesforce, HubSpot, Pipedrive, and most other major platforms.
What industries work best with a sales VA?
Our sales VAs have supported clients across real estate, technology, professional services, consulting, financial services, and e-commerce. The common thread is a defined sales process and a clear ICP. If you can describe your ideal customer and your outreach approach, your VA can execute it consistently at scale.
How quickly can I expect to see results?
Most clients see meaningful pipeline activity within the first two to three weeks as their VA gets fully ramped on their outreach cadences. Measurable results — booked meetings, CRM accuracy, lead volume — typically stabilize by the end of month one. The compounding effect of consistent daily outreach builds significantly over the following months.
Related Services
Extend your support.
Get Started
Ready to delegate?
Book a free 15-minute strategy call. We will match you with a dedicated VA trained in your service within 48 hours.