The Human Capital vs Magic: Honest Comparison
Choosing the right VA service matters. Here's how we compare to Magic across pricing, quality, flexibility, and support — without the marketing spin.
Side-by-Side Comparison
THC vs Magic: Feature by Feature
| Feature | The Human Capital | Magic |
|---|---|---|
| Monthly Price | $700–$1,300 | $1,000+/month |
| Contract Length | Month-to-month | Monthly |
| Dedicated VA | Yes — always | No |
| Client Manager Included | Yes (Full-Time plan) | No |
| Background Check | Checkr verified | Basic |
| Industry Specialization | 6 verticals + spoke sites | AI-first general tasks |
| Vetting Process | 5-step, top 3% | AI-augmented screening |
| Backup VA Coverage | Yes — during all leave | No |
| Client Portal | Yes (via Asana) | No |
| HIPAA Compliant | Yes | No |
| Published Training Resources | 2 books by founder | None published |
Honest Analysis
Where THC Wins. Where Magic Might Be Right.
Magic takes an AI-first approach to VA services, using AI to handle many tasks with human oversight. This can work well for simple, repeatable tasks but falls short for complex executive support, industry-specific work, or relationship-driven roles where continuity and human judgment matter.
Where The Human Capital wins
- ✓THC provides a single dedicated human VA who knows your business deeply
- ✓THC's VAs also leverage AI tools for speed — without sacrificing judgment
- ✓THC specializes in complex, industry-specific work that AI alone cannot handle
- ✓THC starts at $700/month with full dedicated human support
- ✓THC's 5-step vetting ensures VA quality; Magic's AI screening is unverified
When Magic might be the right choice
- →AI-augmented speed for simple tasks
- →Monthly flexibility
- →Good for high-volume, low-complexity requests
Who should choose The Human Capital?
THC is the right choice if you want: a dedicated VA who knows your business, industry-specific matching across real estate, healthcare, legal, startups, and accounting, month-to-month flexibility with no lock-in, a Human Success Manager who oversees your account, HIPAA and GDPR compliance, backup VA coverage, and a starting price of $700/month. If you're a growing business that needs real operational leverage without a 6-12 month commitment, THC is built for you.
Try THC Risk-Free — Month-to-Month, Cancel Anytime
Unlike Magic's Monthly commitment, The Human Capital is month-to-month from day one. No lock-in, no penalties, no risk. Your dedicated VA is matched within 48 hours of your strategy call.
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Common Questions
THC vs Magic — FAQs
Is The Human Capital cheaper than Magic?
The Human Capital starts at $700/month. Magic starts at $1,000/month. On price alone, THC is significantly more cost-effective — and includes features like a dedicated Client Manager and backup VA coverage that Magic does not.
Does Magic have a dedicated VA like THC?
Magic does not guarantee a single dedicated VA. Clients often work with rotating assistants, which means constantly re-explaining your business. THC always provides one dedicated VA assigned exclusively to your account.
Which service is better for small businesses?
For most small and mid-size businesses, THC offers better value: lower starting price ($700/month), no lock-in contract, dedicated VA, Client Manager oversight, and industry-specific matching. Magic may be better suited for ai-augmented speed for simple tasks.
Can I switch from Magic to The Human Capital?
Yes. THC offers month-to-month contracts with no lock-in. Most clients transitioning from another VA service are matched and operational within 48 hours. We handle a structured onboarding so your new VA is fully briefed before day one.