The eCommerce Operations Handbook
By The Human Capital
The complete guide to building scalable, VA-powered operations for Shopify and DTC brands. Written for founders who are done doing $15/hr operational work instead of growing their brand.
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The eCommerce Operations Handbook
For Shopify & DTC Brands
Who This Is For
Built for Shopify Founders at the Operational Ceiling
You built a Shopify store to $500K, $1M, maybe $3M in revenue. And somewhere along the way, you became the customer service rep, the product manager, the email marketer, and the fulfillment coordinator — while also trying to grow the brand.
The eCommerce Operations Handbook is the system for breaking out of that cycle. It covers every operational function in a DTC brand — product management, customer service, inventory, marketing, marketplace, and reporting — and maps out exactly how a dedicated VA (or a team of VAs) can own each one.
It is not theoretical. Every framework comes from real eCommerce VA engagements at The Human Capital. Every SOP template has been used by real VA-powered brands.
Shopify
Primary platform focus
8
Operations covered
Free
Download — always
What's Inside
Table of Contents
The eCommerce Operations Problem
Why most Shopify and DTC brands hit an operational ceiling at $1M–$5M revenue — and the single system change that breaks through it.
The 7 Core eCommerce Operations
Product management, order fulfillment, customer service, inventory, marketing, returns, and reporting — and which of these a VA can fully own.
Building Your Product Operations SOP
Step-by-step guide to documenting your product listing process so a VA can create, update, and optimize listings without founder involvement.
Customer Service at Scale
How to build a VA-run customer service operation that resolves 90% of tickets without escalation, using templates, decision trees, and Shopify Inbox.
Inventory Management Systems
Low-stock alert protocols, supplier communication templates, and the reporting dashboard a VA can maintain to prevent stockouts.
Marketing Execution Without a Marketing Team
How a single VA can manage your email calendar, social media scheduling, influencer outreach coordination, and ad creative production using Canva.
Marketplace Operations (Amazon, Etsy, eBay)
Managing multi-channel eCommerce with VAs — listing synchronization, marketplace-specific customer service, and review management.
Scaling from One VA to an Operations Team
When to add a second eCommerce VA, how to structure a two-person VA team, and the management overhead you should expect.
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Enter your email to download the eCommerce Operations Handbook as a PDF. You'll also receive the SOP template bundle separately — 5 ready-to-use SOPs for your most common eCommerce operations tasks.
- ✓8 chapters on eCommerce operations
- ✓VA task delegation matrix for Shopify stores
- ✓5 SOP templates included
- ✓Shopify-specific VA setup guide
- ✓Free — no credit card required
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