Real Estate

90% of Marketing, 100% Growth: How a Real Estate Team Handed Off Their Entire Digital Presence

90%of marketing handled by THC

The Challenge

What was holding them back.

A real estate team of four agents had no marketing system. Social media was sporadic — posted when someone remembered, ignored when deals got busy. The website was static. Lead generation relied entirely on referrals and door-knocking. The agents knew they needed a digital presence — social media content, email campaigns, SEO, listing marketing — but no one had the time or expertise to build one consistently. Hiring a marketing coordinator locally would cost $55K–$65K per year, and the team wasn’t confident the volume of work justified a full-time role. They needed someone who could build and run the entire marketing operation from content creation through to lead capture and follow-up.

The Solution

How THC built the system.

THC matched the team with a dedicated VA with digital marketing experience. The VA took over the entire marketing operation: creating social media content calendars, writing and scheduling posts across Instagram, Facebook, and LinkedIn, designing listing graphics in Canva, writing property descriptions, managing email campaigns to the team’s buyer and seller lists, optimizing listing pages for SEO, managing Google Business Profile, handling lead capture form submissions, and following up with inbound leads. The VA also manages listing photography coordination, open house announcements, and post-closing social media features. A dedicated Client Manager reviews content quality monthly and tracks performance metrics. The VA uses Later for social scheduling, Mailchimp for email campaigns, Canva for design, and Follow Up Boss for lead management.

The Result

What changed.

Ninety percent of the team’s digital marketing is now handled by their Human Capital VA. Social media went from sporadic to daily. Email campaigns went from nonexistent to weekly. Lead volume increased because the team finally had a consistent digital presence that generated inbound interest. Listing visibility improved through SEO and Google Business Profile optimization. The agents now spend their time doing what they do best — showing properties, negotiating deals, and closing. The team is already discussing adding a second VA to handle transaction coordination and client communications — proof that when delegation works, it creates the capacity and confidence to delegate even more.

By the Numbers